Portfolio Website #
The ultimate purpose of a portfolio website is to provide a way for you to land more clients, whether that means freelance work, more clients for your agency or employment at a company. You should decide what you want to accomplish with your website before adding content to it.
Major features to be include on your portfolio website #
Design : Minimalism is definitely the way to go when it comes to portfolio sites. You’re trying to attract new customers with your work, therefore, you should choose a design that draws attention toward your portfolio and any information you list about your business, not away from them.
Logo with tagline : You can use a simple text-based logo that that displays your name. What’s important is your tagline as it can describe yourself and the services you provide with a quick, short phrase. This provides a quick way for visitors to decide if your services are right for them before they contact you.
CTA Call To Action :
Are you trying to land more clients for your graphic design business? Using “Request a Quote” as your call to action would be appropriate. Determine the purpose your portfolio site serves, and make sure the action you want customers to take on landing pages makes sense.
High Quality Images : Always make sure you’re using the highest quality of images to represent your work. This isn’t only true for photographers, artists and graphic designers. Even if you don’t create visual works, you should still be using images for presentation purposes, and those images should be high in quality.
Testimonials : Showcase your best testimonials on the homepage. Most developers prefer to use sliders for this, but you can also use rows.
Services : Designate a spot on your homepage that briefly lists the services you offer.
Contact Information : Even if you do place a contact form on the homepage, make sure you actually create a real contact page. It’s best to name it “Hire Me” on a portfolio site, and it should be filled with the various ways clients can contact you. Be sure to include your business email address even if you use a contact form as some clients prefer it over forms.
Information About Yourself : Some would love to learn your professional story about how you learned to do whatever it is you do as well as any official education/training, awards and recognitions you’ve picked up along the way. You don’t need to tell your life story, but you should mention any obstacles you’ve overcome in your niche.
Content : Producing content related to your niche is one of the best ways to establish yourself as an authoritative presence on a particular topic. Content marketing also provides a wonderful way for you to grow your audience.