What is off-page SEO? #
“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.
Why does off-page SEO matter? #
Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website is quality.
This lets external sources act as tie-breakers for websites that have the same quality of on-page SEO so search engines know the best to rank websites on search engine results pages (SERPs).
What Skyrocket India does for off-page SEO? #
- Link Building – The most popular technique of off-page SEO is backlinking, which aims to generate natural links to your page.
- Blogging – This is an excellent way to start generating linkable content for your brand.
- Social Media Marketing
- Writing for publications
- Social Bookmarking
Skyrocket India Knows off-page SEO #
We are a full service internet marketing firm with a team that strives for excellence in every project, no matter how big or small. We know exactly what to do to earn you the exceptional results you need to grow your business.