What is Keyword Research? #
Keyword research is the process of discovering words and phrases that people use in search engines, like Google, Bing and YouTube.
Why is Keyword Research Important for SEO? #
Keyword research impacts every other SEO task that you perform, including finding content topics, on-page SEO, email outreach and content promotion. Researching keywords help you better understand your target audience. That’s because keyword research gives you insight into what customers are searching for and the exact words and phrases that they use.
How Skyrocket India’s Keyword Research Strategy Works? #
We at Skyrocket India creates keyword strategy by looking at you and your business. What are you doing and why? what are your goals? what’s your uniqueness in this world? what is the message you want to send? How’s your branding? Why would anyone want to visit your site? Better insight lead to better understanding of what you want to achieve as to not waste resources.
After you’ve fleshed out your uniqueness it is time to look at search intent that should lead to your site
Looking in to words- words are at the center of everything. By doing keyword research, we will get great insights into the words people use to find what they are looking for. We now produce user oriented content that fits their requirement and goals perfectly.
While writing your keyword strategy we will look at your competitors, What are they doing? How well they ranking for terms you’d like to attack?
While looking at your competitors we will often use search engines to see how they are doing.